Let’s get real for a second, friend

SOUND FAMILIAR?

Hiring in the beauty industry feels harder than ever. You post a job—crickets. You finally hire someone—only for them to leave six months later. It’s exhausting, frustrating, and costing you time and money.

But here’s the truth: it’s not just about hiring—it’s about hiring smarter.

This toolkit gives you clear, data-backed strategies to stop the revolving door and build a team that actually stays.

WELL, YOU SEE—I FELT THE SAME WAY.

When I first started recruiting for my salon, I struggled. Finding the right stylists felt impossible, and when I did hire, keeping them was even harder. I made all the classic mistakes—posting job ads that got ignored, hiring the wrong fit out of desperation, and watching good people leave before I could figure out what went wrong.

Then, it happened: I lost three stylists and $200K in revenue almost overnight. That moment hit hard, and I knew I had to get serious about hiring—not just filling chairs, but actually building a team that would stay and grow with my business.

That’s why, over eight years ago, I set out on a mission to truly understand what stylists want, what keeps them engaged, and what makes them leave. I didn’t just guess—I asked them. Through thousands of conversations and the largest workforce study in the beauty industry, I uncovered exactly what works when it comes to hiring and retaining talent.

I’ve used these insights to help thousands of salons—including many of my private consulting clients, who run some of the largest salon groups in the U.S. Now, for the first time ever, I’m sharing that step-by-step process with you.

I spent years experimenting, tweaking, and refining my approach until I finally cracked the code. And this tool is your shortcut to using that data-driven strategy to hire and retain the best talent—without the trial and error.

Let’s build the team your salon truly deserves.