salon owners
Struggling to Find Great Stylists?
No more guessing what works — get the data and strategy that actually attracts (and keeps) top talent.
Inside this free playbook:
Deep insights straight from the workforce — so you can stop spinning your wheels and start hiring with confidence.
✔️ What today’s stylists really want in a salon culture and leadership
✔️ Where they’re actually finding jobs (and where they’re ignoring you)
✔️ Pay structure preferences (and how to stay competitive)
✔️ What makes them stay — beyond the paycheck
✔️ Messaging tips that feel authentic AND attract the right fit
✔️ All curated by Stef Fox — beauty industry expert + hiring strategist
You don’t need another “how-to” post — you need real insight from the people you’re trying to hire. This is that.
And it’s free.
Repeat after me
I am a capable, creative salon owner.
I lead with heart and strategy.
I don’t have to guess what stylists want anymore.
The answers are out there — and I’m ready to use them.
meet
Stef Fox
I’ve spent my career inside this industry — as a stylist, salon owner, beauty biz executive, and consultant to major brands — and I’ve seen firsthand what it really takes to build a team that lasts.
As the founder of Matchable™, I help salon owners connect with the kind of talent that aligns with their vision and values — not just fills a spot. And as a current doctoral student in organizational leadership, I bring both real-world experience and research-backed strategy to everything I teach.
This Playbook is powered by insights from over 123,000 beauty professionals — making it one of the most comprehensive stylist data sets in the industry. Inside, you’ll discover what today’s stylists actually want: where they’re looking, what draws them in, how they want to be paid, and what makes them stay.
Helping salon owners hire with clarity and lead with confidence is my purpose — because when your team is aligned, your whole business transforms.
customer testimonials
“This Playbook is pure gold.”
I finally understand what stylists are actually looking for — and how to meet them where they are. Total game-changer for how I recruit.
— Michelle R., Salon Owner, Chicago
“It’s like Stef read my mind.”
Hiring was overwhelming… until this. The insights are so real and practical. I’m making smarter, faster decisions now — and attracting way better applicants.
— Lauren D., Multi-location Owner, Florida
“Every salon owner needs this.”
No fluff. Just real data and powerful clarity. I keep this playbook open on my desk during every hiring season.
— Jason T., Independent Salon Coach & Former Owner
WHAT ARE YOU WAITING FOR?
It’s time to up your hiring game.